Going that Extra Mile: Taking the Next Step with Savor South MadisonPosted: October 16, 2013
It is important to realize our progress and placement within social media. Yes, we have created our profiles, we have found influencers and we have produced quality content. However, there must be more. Much, much more.
Mansfield and Kantor & Kind give a surface approach to social media in the nonprofit field, however, as stated previously, we have already skimmed the surface: we must dive into the deep end and learn to tread water the hard way. What this means is we must become more strategic in our attempts to utilize the new media techniques and become more willing to take risks. Thus, the simple #SavorSouthMad does not suffice, because frankly, no one will be searching that. We need to not only interact more but to also engage more. With a not-so-great ratio of followers to following, we must boost that. This means not only using the techniques discussed in both works – like retweeting others and using multiple hashtags – but also digging down deeper past the foundation. This deeper-level means retweeting those who can join our followers team. This can be achieved by retweeting and engaging with users who are connected to our organization, both wholeheartedly and by thin threads. With a simple retweet, other users find out more about us. What about other universities? What about other service organizations. We must not skim the surface but completely jump in. Branching out will allow us to grow more fluidly and rapidly. This is a must.
The next idea that the authors discuss is the idea of listening. I find this to be misleading. We cannot just listen and do the latter of responding – there must be more interaction. We must find creative and innovative ways to find users and find followers. With a ghostly presence, we cannot grow. With new techniques, this will attract those who are “scared” of social media or are “not using it.” This enticing aspect will draw users in more readily and easily because of the unique aspect. This means not only offline attraction but further strategic planning. Use trending hashtags. Use interesting ideas and content. We must gain a following in order to achieve greatness. By attempting new campaigns that weave other users into our media networks, we can grow our presence. The Red Cross in Kantor & Kind’s example listen and engage. We, as a much MUCH MUCH smaller entity, must do much MUCH MUCH more.
Be smart. Be unique. Be Savor South Madison. Showing the social media networks that we are a driving force in the nonprofit sphere will exalt us into the place we want to be.